ECareer, Inc. and Barossa Coffee Company Announce Agreement

eCareer, Inc., a privately-held developer and marketer of specialized online career communities for employers, job candidates and industry professionals, today announced the successful completion of a reorganization agreement with Barossa Coffee Company, Inc. (BCCI), a Nevada corporation whose common stock trades on the OTC Bulletin Board under the symbol “BSSA”.

eCareer, headquartered in Boca Raton, Florida, is now a majority-owned subsidiary and the operating company of BCCI, which has changed its name to “eCareer Holdings, Inc.” The company will continue to trade on the OTC Bulletin Board under the “BSSA” stock symbol, but will apply for a ticker symbol change. eCareer Holdings, Inc. has filed a current report on Form 8-K with the Securities and Exchange Commission that provides more details regarding this transaction.

“Online talent acquisition is becoming an essential strategy for many specialized industries facing shortages and increasing competition for hard to find talent,” said Tim Kardok, president and director of eCareer, who has over 30 years of success in public, private, multinational and entrepreneurial environments, from start-ups to Fortune 1000 companies. “Being a public company will enhance our ability to enrich our online career communities and technology across several high growth sectors in ways that will attract and then drive the right candidates to the right jobs at the right companies.”

eCareer’s first online career community,™, was launched in January 2013 for staffing, recruiting and HR professionals. The site features the company’s proprietary Talent Acquisition System™ which combines industry-specific content, training programs and professional and social networks including LinkedIn and Facebook groups, with job listings and online advertising from companies and government agencies. Access to is free to job seekers, while hiring managers and companies will subscribe for job postings, resume and database searches, corporate branding, banner ads and media packages.

eCareer has plans for additional online career communities focused on high growth industries including health care, energy and green technology, where there is high demand, heavy recruiting and staffing activities, as well as projected long term shortages of skilled professionals. These organizations typically have the strongest advertising and marketing budgets directed at seeking high caliber talent.

In addition to Kardok, the eCareer management team includes company founder Joseph Azzata, chief executive officer and chairman, a leader in the area of health care staffing, and web-based and automated recruiting processes. From 2002 to 2010, Azzata was CEO and co-founder of Medical Connections Holdings, Inc., a national and publicly held health care staffing and recruiting firm.

“We believe web-based recruitment will become the leading way employers fill jobs because of its immediacy, reach and cost-effectiveness,” said Azzata. “But the true power of the medium is to use web technology and emerging mobile applications to target highly skilled candidates, as well as high caliber passive professionals, and create communities that engage and build professional relationships and networks between individuals and companies.”

Azzata further commented, “eCareer will deliver a highly efficient platform to provide talent seeking organizations a way to enhance their professional and social media presence and showcase their corporate brand, culture and employment value proposition.”

About eCareer, Inc.

Headquartered in Boca Raton, Florida, eCareer is an early-stage high growth Internet marketing company. Through developing branded career websites focused on specialized “Internet Job Verticals,” the company’s goal is to provide the most effective job advertising platforms in the marketplace.

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Forward-Looking Statements

This press release includes forward-looking statements as determined by the U.S. Securities and Exchange Commission (the “SEC”). All statements, other than statements of historical facts, included in this press release that address activities, events, or developments that the company believes or anticipates will or may occur in the future are forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include the success of the transaction between Barossa Coffee Company, Inc. and eCareer, Inc., the company’s ability to obtain additional capital in the future to fund planned expansion, the demand and growth of online recruiting and staffing, general economic conditions, and other factors over which the company has little or no control. The company does not intend (and is not obligated) to update publicly any forward-looking statements. The contents of this press release should be considered in conjunction with the warnings and cautionary statements contained in the company’s recent filings with the SEC.