How Michael Purcell helped Global Cash Card break into the pay card industry
As executive vice president and CMO of Global Cash Card, Michael Purcell has faced both trouble and triumph throughout his journey as an entrepreneur, which began in the staffing industry.
It was during this time that Purcell realized there had to be a better way to distribute payroll to employees across the nation. Though this was uncharted territory, he knew that an electronic pay system would save time and money for employers and employees. This creative spark helped to transform a traditional staffing business into a cutting-edge business.
Breaking into the pay card industry was no easy feat. In its inception, no one knew what a pay card was or if it was even legal. There was no product, no demand and there were no clients. As time passed, the innovative idea of a pay card finally caught on, but there was still the challenge of client trust to overcome.
What sets Global Cash Card apart from its competitors is flexibility and client service. Off-the-shelf software does not fit the diversified needs of many companies. As a solution, Global Cash Card developed an in-house software system, and it is the only company in the industry that provides a live demo of the system.
Global Cash Card’s unique value is that there is no charge to the company to implement the system. The formula of success equals customer service and a flexible system is exemplified by the fact that the company has been able to acquire one new client every day for the last three years, with more than 15 percent coming from competitors.
The company continues to innovate and was the first company in its industry to create a mobile app and help companies become 100 percent paperless. As the company continues to grow, Purcell’s goal is to be at the forefront of the newest payroll technology.