Blue Cross Blue Shield Massachusetts Taps Genesis HR Solutions as PEO Partner

Partnership Provides Powerful HR and Benefits Option for Mass Small and Mid Size Businesses

Leading Professional Employer Organization (PEO) Genesis HR Solutions, Inc. announces a strategic PEO partnership with Blue Cross Blue Shield of Massachusetts. The powerful combination of the leading and most recognized not-for-profit health plan and the oldest and most respected Massachusetts based PEO provides an unrivaled solution for small to mid sized businesses. Many companies will find this combined offering a compelling option that helps them control cost and cope with health care reform while maintaining the highest quality and most responsive benefits and HR services available.

“Being selected as the Massachusetts PEO to provide our clients with the comprehensive and well-respected benefits packages provided by Blue Cross Blue Shield of Massachusetts is both an honor for Genesis and a competitive advantage in the marketplace,” says Bob Burbidge, CEO of Genesis HR Solutions. “We’re excited about this partnership and what it brings to our many client companies.” The decision to partner with Genesis is also seen as an advantage in the marketplace for Blue Cross. “We recognize that the complexities of benefits and HR processes in today’s world make PEO solutions increasingly attractive for small to mid sized businesses. We want to participate in the resulting growth of that market segment in a way consistent with the high quality and reliability for which we have always been known,” observes Larry Croes, Vice President Commercial Markets at Blue Cross Blue Shield of Massachusetts. “That is why we are working strategically with Genesis, a proven and highly respected PEO in Massachusetts.”

To learn more about the details and benefits of the Genesis, Blue Cross partnership, please visit or call us at 781-272-4900.

About Genesis

Since 1991, Genesis HR Solutions has been a proven, regional HR partner that cares deeply about their client businesses and their employees. The company offers a complete range of solutions for small and mid-sized businesses to manage human resources, control costs, retain employees, cope with regulation and achieve solid growth. Genesis’ mission is to be an ideal HR partner and trusted advisor; caring, responsive, expert, and integral to your success. The MyGenesisHR online portal provides industry-leading services typically available to employees and managers at much larger companies. Genesis HR Solutions strives to be the clear choice for New England-headquartered small and mid-sized businesses.

About Blue Cross Blue Shield of Massachusetts

Blue Cross Blue Shield of Massachusetts ( is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston. We are the trusted health plan for more than 31,500 Massachusetts employers and are committed to working with others in a spirit of shared responsibility to make quality health care affordable. Consistent with our corporate promise to always put our 2.8 million members first, we are rated among the nation’s best health plans for member satisfaction and quality.

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Genesis HR Solutions
Kevin Mason