PeopLease Announces New Senior VP of Sales and Customer Development

A senior management veteran joins transportation PEO’s Executive Leadership Team.

PeopLease, the leading transportation professional employer organization (PEO) to small businesses and entrepreneurs, announced that Joe Mauro has joined the company’s Executive Leadership Team as Senior Vice President of Sales and Customer Development. Mauro’s primary focus will be to accelerate the current growth profile, while expanding the service offers and the organization’s strategic solutions team.

“Joe’s experience and results-driven leadership affords us all the opportunity to learn and discover new aspects about our industry, and I am confident that he possesses the qualities necessary to develop and lead our sales team to the next level and beyond,” said Sam Rossa, President and CEO of PeopLease. “We feel both excited and fortunate to have him aboard.”

Mr. Mauro has over 30 years of senior management experience in insurance, risk management, employee benefits solutions and team building strategies. He is a graduate of Bryant University in Rhode Island with a degree in Economics and Finance. He has had great personal success as an individual contributor as well as a regional leader, and was instrumental in building a PEO division as an executive for a firm in New York. Through acquisitions and organic growth, Mr. Mauro has achieved double digit revenue growth with every firm he has been associated with over the past 15 years.

“I am truly excited about the opportunity to help grow the PeopLease brand and enhance sales opportunities,” said Mauro. “Our product offerings are second to none. Along with the leadership team led by Sam Rossa, and the investment firm backing us, we are poised to extend our lead as the best transportation PEO in the country.”

Mauro has held other leadership positions with Heffernan Insurance group, USI – NY, Frank Crystal & Company, HUB International, and Blackstone/Alliant.

About PeopLease

Celebrating its 20th Anniversary this year, PeopLease is a full-service, professional employer organization headquartered in Mount Pleasant, SC. The company serves hundreds of transportation customers nationwide, managing tens of thousands transportation employees. PeopLease’s large employee base and nationwide reach ensures it supply’s cost effective payroll, healthcare, worker’s compensation insurance, and HR benefits administration allowing its customers to focus upon their core business. To learn more about PeopLease services, please visit or call (800) 948-4453.

About AVC Partners

PeopLease is one of the primary investments of AVC Partners. The partnership invests and partners with owners of 5 to 15m EBITDA companies in the North American Business Services, Logistics and Light Manufacturing sectors. Using long-term patient capital, AVC Partners invest with business owners, to accelerate value creation in their business and create long-term niche market leading franchises. The Partnership helps growing companies scale, build higher performing leadership teams, implement pragmatic growth strategies while recognizing true growth comes from enhancing operating performance. For more information, please visit

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