DiscoverOrg, a three-time Inc. 500 honoree and provider of sales intelligence used by top technology vendors and staffing firms, announced today a virtual panel event bringing together three industry-leading CEOs to discuss Taming the Beast: Making Data-Driven Marketing Work for You. The event will be held Tuesday September 23, 2014 at 10 a.m. PT / 1 p.m. ET and will be offered free with limited seating to pre-registered participants.

The panel features DiscoverOrg’s CEO and founder Henry Schuck, HG Datas CEO Craig Harris, and BrightFunnels CEO Nadim Hossain. Trish Bertuzzi, president and chief strategist of the Bridge Group, will moderate the online discussion.

Ideally, plentiful marketing data would enable companies to tailor sales and marketing efforts to the exact prospects they should be targeting. Too often, however, the avalanche of data overwhelms efforts to use it and campaigns revert to old-school methods. Taming the data beast will fuel successful sales and marketing efforts.

Participants in this panel discussion learn:

• the real costs of data and wrangling it into usable information
• how to choose solutions that integrate and how to find the best data
• how to understand the talent gap and fill it
• how to execute a data-driven marketing strategy

Today with the rise of big data and predictive analytics, there is a tectonic shift underway in how marketing departments are trying to use analytics, testing, and data to design, execute, and evaluate customer engagement activities, says HG Datas Craig Harris.

Bringing together reliable, accurate data and powerful sales tools will enable sales and marketing teams to derive actionable intelligence from this avalanche of data and obtain an incredible competitive advantage in this age of information, says DiscoverOrgs Henry Schuck.

Taming the Beast: Making Data-Driven Marketing Work for You

Tuesday, September 23, 2014 at 10 a.m. PT / 1 p.m. ET
Pre-register here to reserve your seat.

Join these industry-leading CEOs for this exciting virtual panel event and learn how to tame the data beast to deliver better targeting, precise tracking and tighter sales cycles.

About DiscoverOrg    
DiscoverOrg is the leading sales and marketing intelligence solution used by the top IT vendors, staffing companies and consultants targeting IT departments of Fortune-ranked, mid-market and SMB companies in North America and the European Union. Offered in the form of a constantly refreshed database, DiscoverOrg specializes in mapping out the IT org charts of 18,200 companies, complete with verified email addresses, direct-dial phone numbers, reporting structure, IT project updates and technology installed base. Each of the 388,000-plus decision makers in the DiscoverOrg database is updated and refreshed by the company’s team of 85+ in-house researchers at least once every 90 days, enabling customers to reach the right person at the right company with the right message. For sales help and more information, please visit http://www.discoverorg.com.