Monster Unveils Employer Branding & Transparency Solutions
New offerings build on Monster and kununu joint venture to help employers improve brand awareness and reputation
Monster Worldwide, Inc. (NYSE: MWW), a global leader in connecting jobs and people, today announced the availability of a new and expanded set of employer brand and transparency capabilities, in conjunction with the U.S. launch of kununu, the leading platform for employer reviews in Europe. Monster and kununu announced the joint venture in February to bring much-needed greater employer transparency to the U.S. market.
“Brand perception means everything to candidates in today’s increasingly competitive recruitment market,” said Mark Stoever, President and Chief Operating Officer, Monster. “Monster’s new brand and transparency capabilities enable companies to better take charge of their reputation as an employer – and consumers to be better informed. The best new employee arrives fully aware of what it’s like to work at that company, and the employers that enable this are best positioned for success.”
Because branding is a critical driver for recruiting, the new solutions comprise integrated capabilities both on the Monster platform and the newly launched kununu reviews and ratings site, including:
- kununu Employer Branding Profiles – As a transparency hub, the kununu website features profiles allowing employers to share and communicate company culture, mission and environment, and to respond to employee and candidate reviews and questions. The profiles also feature integrated Monster job ads.
- Company Profiles on Monster – A visually engaging, mobile-friendly company homepage on Monster that includes integrated kununu company ratings and reviews.
Employers can additionally amplify the effectiveness of their Monster presence and enhance candidate experience intelligence gathering with:
- Branded Job Templates on Monster – Brand consistent, visually engaging and mobile-friendly job templates that ensure job seekers have a strong brand experience from the get-go, also including integrated kununu company ratings.
- Post-Apply Candidate Survey on Monster – Candid insights from job seekers who have applied to jobs and have shared frank details about their experience and impressions.
Together, the complete set of Monster and kununu solutions provide employers with significant benefits in boosting their brand and transparency, and in maximizing the effectiveness of their efforts on the Monster platform while also harnessing the power of kununu’s platform.
kununu Profiles, Ratings and Reviews
kununu, which has already seen rapid U.S. growth in its beta period, serves as the centerpiece of the new employer offering. Thanks to the partnership with Monster, kununu launched on June 16, 2016 featuring reviews from nearly 200,000 U.S. users, offering prospective employees an inside look at companies, from company culture, career development trajectories, work-life balance, office snacks and beyond with no required registration – a first in the U.S.
Employers can engage with candid employee reviewers, giving a company 48 hours advanced notice before a review is posted to their page, allowing the company to compose a thoughtful response before followers hear about it.
“We believe that transparency of company culture, growth potential, responsibilities and co-workers are just as important to attracting new employees as is compensation,” said Moritz Kothe, CEO, kununu. “We’ve designed kununu to be incredibly easy to use, removing barriers and focusing on a level of transparency that isn’t found in the marketplace today. Equally as important is the work we’ve done to seamlessly integrate kununu into the candidate experience on Monster, and the same with Monster jobs on kununu.”
All of the new employer branding and transparency solutions, including the new kununu profiles, are commercially available today.
kununu is the original employer review and ratings platform committed to generating transparency in the workplace. Targeting those who are taking an active role in their career and those interested in finding out what companies are really like, kununu encourages people to leave honest reviews of their employers. kununu gives a free, inside look at what it’s like to work at potential employers in the U.S., arming them with insights on company culture, salaries, career development trajectories, workplace perks, reviews and much more. With insights collected through its employer review platform and careers community, kununu goes to great lengths to ensure job seekers have a clear, authentic understanding of potential employers and fosters an open conversation among job seekers and employers through its reviews. For employers, kununu offers services to help attract qualified candidates and showcase their company within its authentic, trusted platform. Headquartered in Boston, MA and Vienna, Austria, kununu is the leading employer review platform in Germany, Austria and Switzerland. Kununu launched in the U.S. in 2016 in joint venture with Monster® Worldwide, Inc. The company was founded by brothers Martin and Mark Poreda in 2007 and acquired by XING AG in 2013. To learn more, please visitwww.kununu.com.
About Monster Worldwide
Monster Worldwide, Inc. (NYSE: MWW) is a global leader in connecting people to jobs, wherever they are. For more than 20 years, Monster has helped people improve their lives with better jobs, and employers find the best talent. Today, the company offers services in more than 40 countries, providing some of the broadest, most sophisticated job seeking, career management, recruitment and talent management capabilities. Monster continues its pioneering work of transforming the recruiting industry with advanced technology using intelligent digital, social and mobile solutions, including our flagship website monster.com® and a vast array of products and services. For more information visit monster.com/about.