WHO: Vinda Souza, vice president of marketing communications for Bullhorn

WHAT: The Mass Technology Leadership Council’s (MassTLC) Growth Conference

WHEN: Friday, Oct. 26, at 1:25 p.m. ET

WHERE: Bentley University, 175 Forest St., Waltham, Mass. 02452

About the MassTLC’s Growth Conference
The MassTLC’s Growth Conference offers interactions and strategies from real people who are entrenched in the growth of their companies every day. Attendees will learn invaluable ideas, strategies, tools, and tactics that they can take back to the office and incorporate into their work to make measurable impacts for their companies.

WHY: At this year’s event, Vinda Souza, vice president of marketing communications for Bullhorn, the cloud computing company that helps staffing and recruiting organizations transform their businesses, will participate on a panel about incorporating the voice of the customer into companies’ marketing strategies.

Entitled “Activating your Customers’ Voice to be Your Best Marketing Asset,” Souza, who oversees Bullhorn’s voice-of-the-customer strategy, will discuss how to create successful voice-of-the-customer initiatives and generate demonstrative value from them. She’ll also share strategies for how to turn customers into companies’ best marketing assets that are more effective than case studies, reference programs, and testimonials. Moderated by Jeff Ernst, founding partner, SlapFive, the conversation will also feature Kate Cohen, senior product marketing manager, Carbon Black.

For more information about the MassTLC’s Growth Conference, please visit http://ow.ly/s9Sn30lLeqR. Follow the conference online by using #Growth18.

About Bullhorn
Bullhorn is the global leader in CRM and operations software for the recruitment industry. More than 8,000 staffing companies rely on Bullhorn’s cloud-based platform to drive sales, build relationships, and power their recruitment processes from end to end. Headquartered in Boston, with offices around the world, Bullhorn is founder-led and employs more than 800 people globally. To learn more, visit www.bullhorn.com or follow @Bullhorn on Twitter.