Haley Marketing, the leading website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, has published a free recruitment marketing resource. Specifically designed for staffing and recruiting firms, the Smart Recruiting Checklist includes more than 190 questions for evaluating the four pillars of recruitment strategy to drive better recruiting results.

Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, has published a free recruitment marketing strategy checklist to help industry professionals improve their recruiting effectiveness.

To compete in an extremely tight candidate market, agency owners and recruiters must evaluate their recruitment from a broad perspective, considering their branding, culture, analytics, candidate and employee experience and more. To help with this assessment, experts at Haley Marketing developed the “Smart Recruiting Checklist,” which poses more than 190 questions staffing and recruiting professionals can use to think strategically about the four “pillars” of recruitment marketing:

• Career sites: Developing a high-performance website and job board that are easy to find and maximize conversions.
• Job advertising: Leveraging the right boards and aggregators, as well as programmatic advertising platforms, to increase reach, optimize spending and improve advertising ROI.
• Social recruiting: Designing distinct strategies on the right platforms to attract and nurture relationships with both active and passive job seekers.
• Employment branding: Defining an employee value proposition, increasing visibility online and in the real world, and proactively managing online reputation.

A Smarter Strategy Delivers Better Recruiting Results
According to Haley Marketing CEO, David Searns, “During this period of record-low unemployment, successful talent acquisition takes much more than posting jobs and direct recruiting. Staffing owners and recruiters must think strategically about the ‘pillars’ of recruitment marketing to find, attract, engage and nurture talent before they ever apply to a job.

“We created the Smart Recruiting Checklist to help our clients generate ideas that will make their recruiting smarter – and ultimately get more qualified job candidates to click the apply button. As a recruitment marketing partner to our clients, this free resource is just one more way we’re helping staffing and recruiting firms survive the talent drought.”

About Haley Marketing
Haley Marketing provides website development, email and content marketing, social media marketing and recruitment strategy consulting to the staffing industry. The company provides services to more than 1,300 staffing and recruiting firms throughout the world.

Haley Marketing’s mission is to make great marketing more affordable, and the firm’s clients range from solo recruiters to larger staffing and recruiting organizations with regional, national and international offices.

Haley Marketing’s services include:
Website Design
Blog Writing and Social Media
Recruitment Marketing
Direct Mail Campaigns
Email and Content Marketing
Corporate Identity & Creative
Marketing Strategy
Online Advertising

For more information, contact Haley Marketing at 1.888.696.2900.