The realities of today’s economy and business environment have forced staffing account managers to sell differently. Research shows that combining the power of print and digital marketing tools presents unprecedented opportunities for firms to stand out, educate buyers via their preferred medium, and ultimately sell more:
Multichannel marketing increases revenue by 38%, 120% and 190% with each additional channel.
Eighty to 90% of direct mail gets opened, and 54% of consumers say they want direct mail from brands that interest them.
With an expected decline in mail volume of up to 60% by the end of 2020, direct mail provides exceptional opportunities for staffing firms to capture prospects’ attention.
Smart Content Summer Deals leverage the best of print and digital marketing to open doors for sales opportunities; engage staffing buyers by focusing on employer hot-button issues; position staffing firms as thought leaders and trusted partners; and ultimately sell more.
The Smart Content Summer Deals include:
Insights Magazine. Bimonthly magazine branded to the staffing firm. Each issue offers fresh perspectives on top HR and talent issues.
Monthly Email Marketing. Monthly Insights newsletter, seasonal eCards, and staffing promotions are all included.
Insights Webinars. SHRM and HRCI accredited training for the staffing firm’s clients and prospects. Each webinar includes exclusive event marketing and data tracking. (Only included with Gold and Digital Only packages.)
Branded Social Content. Allows the staffing firm to maximize the reach of print and digital content with branded social sharing images.
Insights Resource Center. Dozens of educational articles on HR and talent management. New content added to your website every month.
Branded Videos. Two branded videos each month to promote the staffing firm’s content. (Only included with Gold and Silver packages.)
Up to $5,675 in free extras. For a limited time, customers can get a free Video Now account (to create video email, testimonial, case study and brand videos), free IP tracking (to see daily website visitors), plus unlimited email delivery with zero email fees.
Consistent Multimedia Marketing – for a Fraction of the Cost
“Several months ago, we set out to revamp how we distribute our content with one goal in mind…to help our clients drive more leads by leveraging a consistent multimedia approach,” said Mamu Media CEO, Mike McKerns. “Staffing buyers consume content in different ways. Some prefer to read, while others learn best by listening or watching. The Smart Content Summer Deals give staffing and recruiting firms everything they need to increase brand visibility, build relationships and close more sales this summer, for a fraction of the cost of doing it themselves.”
About Mamu Media
A division of Haley Marketing Group, Mamu Media is the leading marketing firm specializing in branded content for the staffing industry. Their mission is to develop “Smart Content” that enables staffing companies to become more connected with employers and job seekers. The firm’s clients range from solo recruiters to larger staffing and recruiting organizations with regional, national and international offices.
Mamu’s services include:
Branded and Custom Magazines
Social Media Management
Digital Marketing Strategy